The Marketing Coordinator will be a full time entry level position which is responsible for supporting all marketing initiatives on and off the sales floor as directed by the marketing team. This role will support our marketing department with ongoing campaigns, social media presence, promotions, and other duties as assigned. This role is meant for somebody who loves waking up every day and taking on new challenges. Our team is quick moving and full of creativity so be prepared to think outside of the box. This role will be directly responsible for acting as liaison between the marketing and retail sales teams in order to ensure all marketing directives are followed through as attended. Somebody who will excel in this position will both be able to pivot easily as well as be detail oriented and thorough in their work. This may involve offsite marketing events or trips. The Marketing Coordinator reports directly to the CMO as well as the broader marketing team, and is responsible for following the dispensary’s standard operating procedures and staying within compliance in regards to the legal and regulatory requirements established by the state of Massachusetts.
Provide customers with a positive experience in a welcoming and professional manner
Ensure sales staff are up to date and engaging in promotional campaigns on a regular basis
Assembling and publishing content on all social media platforms, in addition to SMS and Email marketing platforms
Copywriting for various customer facing and internal purposes including SEO and SEM
Administrative support for the marketing team including but not limited to coordinating calendars, printing and filing, responding to contact us inquiries
Attending events on an as needed basis, including assisting with planning and set up of marketing events
Maintain working knowledge of cannabis products and market trends
Perform other duties as assigned.
Bachelor's Degree or equivalent in a related field